Service Designers • Alumni • Friends • 5 June 2026 • 5:05pm • Finland

SID EVENT 2026
Meet again. Build what's next.

A gathering for the SID community to reconnect, share experiences, and explore new ideas together. Join us for an evening of meaningful conversations and future possibilities.

Not just an event. A service touchpoint.

Designed as a meaningful experience where every conversation matters. We're bringing the community back into one room.

Reconnect

Meet classmates, mentors, lecturers, and collaborators you haven't seen in years.

Rebuild relationships and spark conversations that matter again.

Reflect

Share where life, work, and design thinking have taken you since your SID journey.

Exchange lessons, insights, and meaningful stories.

Reimagine

Discover new partnerships, projects, and opportunities for what comes next.

Turn conversations into collaborations and future ideas.

Agenda

A carefully crafted evening — talks, pitches, and moments to connect.

5:05 pm
20 MIN

Doors open · Welcome drinks

Arrive, grab a drink, pick up your badge, and meet the community before things kick off.

5:25 pm
10 MIN

Welcome & opening words

Virpi Kaartti · SID Programme Manager

A warm welcome from our Programme Manager, reflecting on the SID community and setting the tone for the evening.

5:35 pm
35 MIN

Main talk · Service Design & AI

Leonardo Caetano - design leader with 20+ years of experience, currently leading Design & AI transformation at a global unicorn SaaS

AI doesn't make Service Design less relevant — it makes it more essential than ever.

6:10 pm
15 MIN

Live Q&A

Open conversation with the speaker — submit your questions live via QR code.

6:25 pm
15 MIN

Break · Wall of Insights

Food, drinks, and a community insights wall where everyone shares one takeaway from the talk.

6:40 pm
35 MIN

Lightning Round · 10 × 3-min pitches

Alumni & students

Ten short, sharp pitches from the SID community — projects, lessons, provocations, and ideas worth sharing.

7:15 pm
20 MIN

Service Design Speed Dating

Table-based design rounds with real challenges — short, fast, and collaborative. Bring your designer brain.

7:35 pm
10 MIN

Audience Choice & closing

Vote for your favourite pitch of the night and join us in closing the evening together.

7:45 pm
15 MIN

After-mingle

Open mingling, music, and the conversations that always start at the end of the night.

5:05 pm
A non-commercial gathering for the SID community. Free entry.
A Double Diamond of an Evening

The SID 2026 design process

…applied to a single Friday in June.

💭🧠🎉DISCOVERWalk inDEFINEGrab a drinkDEVELOPListen, pitch, voteDELIVERGo home glowingdivergeconverge

Discover · Define · Develop · Deliver · Drinks.

Everything You Need To Know

Who is this for?

SID alumni, students, lecturers, friends, and future collaborators.

Can I be a speaker?

Yes. We welcome talks, panels, and interactive workshops/activities.

Where is the venue?

Finland, Leppävaara, room 253 (Vanha maantie 9, Espoo)

What is the 3-minute pitch at SID Event 2026?

It's a short talk where you share an idea, experience, or perspective related to service design in just 3 minutes.

Venue & speakers coming soon

If you would like to participate as a speaker or lead an interactive workshop, you are warmly welcome to contact us.

SID EVENT 2026 · Finland